How To Persuade Others Using Science

Presentation expert and guru Garr Reynolds discusses the scientific ways we can persuade and influence others. He references a few books, including Yes!: 50 Scientifically Proven Ways to Be Persuasive, which talks about the reasoning behind decision making and how we can influence others.

Check out the 6 key principles of persuasiveness which majorly influence human decision.

Another great reference for persuasion and the science behind decision making is this 12 minute Youtube video. It’s definitely worth the watch, and 4 million+ views on the Youtube video agree. I just used a principle #6 of persuasion to try and influence you to watch that video. Did it work?

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