Ideas For Making Effective Email Sequences

What presents a positive image of your revenue is an effective automated email sequence. Sending an email sequence takes a lot of work, so you may spend your time doing interesting things instead of repeatedly clicking “Send.”

Out of most digital channels, email marketing generates the highest return on investment (ROI); the average value of a purchase made through email has been at least three times that of a purchase made through social media.

So let’s talk about automated email sequence and the types of email sequences in this article.

What Is Email Sequence?

An email sequence is a series containing emails that are automatically delivered to various email list segments. An automated email sequence can be time-based or trigger-based. These email sequence ideas are set up only and must be done once. After that, they start working for you.

A trigger-based email sequence sends emails in response to things like:

  • Subscribing to your list
  • Buying a product
  • Reading or downloading content

When using a time-based email sequence, emails are sent out at regular intervals, such as:

  • 30 days after your purchase
  • Right after your purchase

This is an automated email sequence; it brings consumers unfamiliar with your brand to the point where they are willing and able to become full-fledged customers.

Types Of Email Sequences

We will discuss the three types of email sequences. By reading this, you may know what email sequence ideas you can consider if you want an automated email sequence.

1. Welcome Email Sequence

The average rate for welcome emails is 45%. It won’t go down well if the first email contains the words “BUY THIS.” But, a few emails further along in the autoresponder cycle can be precisely ideal.

In your welcome email sequence, we recommend sending 4-6 emails. Five emails allow you to focus each email on a different topic because you need to establish trust and assist your contacts before you try to close the sale.

sending an email via phone

2. Email Sequence For Repeat Customers

Every year, repeat customers spend 120% more often than new ones. It’s simple to overlook your repeat customers when you concentrate on generating new leads.

Here’s how to send emails to repeat customers:

  • Ask them how they feel about everything 2–3 days after they’re supposed to have received their purchase.
  • Deliver something helpful, like product recommendations or newly released content they’d like, four days after that.

Remember that repeat customers will continue their buying habits with the correct email marketing.

3. Re-engagement Email Sequence

An email sequence called a “re-engagement campaign” is sent to previous customers to “win them back” after a predetermined amount of time has passed since their last interaction with the business.

Send no more than 2 or 3 re-engagement emails. Just a few encouraging reminders will be enough to spur them into action.


Start with a goal if you’d like an effective automated email sequence. Automations are helpful, but they can’t read people’s minds. You still need to have control over what will be automated and understand why it is being automated.

Don’t limit yourself while coming up with approaches to achieve these goals; put a lot of thought into it. Take note your day-to-day marketing is made so much simpler with automated email sequences.

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