Logos that Pop on the Big Screen
February 19, 2016More than one week later, how many of those companies do you still remember from Super Bowl commercials? The Super…Uber’s New Logo: Driving Critique
February 18, 2016Uber users have recently faced a moment of confusion and panic. Lately, Uber has undergone a dramatic logo change to…Brand Savvy: Why Nike’s Lifetime Contract with Lebron James is Branding Genius
January 29, 2016Last month, Lebron James announced a lifetime deal with Nike—the first of its kind for the most recognizable athletic and…The Nuts & Bolts of Raising Capital
August 31, 2015Beau D'Arcy, President & Co-Founder of fellow 1871 Company, Breakwater Chicago, shares some great ideas for startups looking to raise capital.…Simplicity Is The Ultimate Sophistication: A Look At The Evolution of Logo Design
July 7, 2015A logo embodies a company's brand in one simple visual representation. Logos are how we, as consumers, associate ourselves with…How ConceptDrop Is Bringing On-Demand Design to Big Names Like Pepsi and Patrón
July 2, 2015This article was originally posted in ChicagoInno by Jim Dallke.What do Uber’s Challenges Mean for the On-Demand Model?
June 26, 2015Once viewed as a startup savior, offering ride-sharing, using variable pricing, and ending many archaic taxi processes, Uber is now…The Psychology of Color in Branding and Marketing
June 23, 2015Previously, I discussed the affect of color theory on marketing, branding, and the psychology of color, and how certain colors can…How To Persuade Others Using Science
June 19, 2015The act of persuasion is key to anything in life. Whether in business, socially, or simply in understanding others' actions,…How On-Demand Marketplaces Are Disrupting Old Businesses
June 16, 2015The emergence of marketplaces have drastically changed industries and raised the bar for buyer experience. The new on-demand economy, which…