The Guidelines You Should Follow When Designing a Logo [Part 2]

In the first part, we’ve already discussed the first seven guidelines for logo design that will help you when designing a logo. Now, we will continue sharing additional logo design guides for you to have a successful and beautiful outcome logo.

The Additional Guidelines For Logo Design

Here are the eight additional logo design guides you may consider:

1. Ensure Readability

Your branding materials, including the website header and business cards, will use your logo. Your content should always be readable, no matter where your logo is used. Pay attention to the text size and font you use, examine the outcome on multiple platforms, and use various devices to ensure this. Ensure your logo is legible in all circumstances for every potential customer to accomplish its purpose entirely.

2. Design A Scalable Layout

Make sure your logo is easily scalable throughout. Your logo should always be sharp and distinctive. Scaling down complex logos can be difficult. A high-resolution vector logo that can be modified to many sizes and file types will look fantastic in any scenario. Learn more about logo sizes for different contexts.

3. Create Contrast In Your Background

Continuing the idea of visibility, choosing a background color that provides appropriate contrast with your text is another technique to ensure your logo is always “seen.” If your text is white, choose a background color with more contrast, like black. 

graphic designer working on his desktop

4. Align All Of Your Elements

This logo design guide follows the golden rule. Once all aspects are present, they must be well-balanced. Logo psychology emphasizes alignment, symmetry, and negative space. To be safe, align all elements left, center, or right. Your logo and content should match.

5. Check The Size Of Your Icon

The size of your icon influences the positioning of other aspects of your logo. Never let your icon’s height be lower than that of the text. You can adjust this by making your icon larger or even the same height as the text.

6. Know Your Competition

Analyze competitor companies’ logos to determine which ones successfully target your target market and which fall short. You can not only obtain strategic insights by examining your competitors’ logos, but you can also set yourself out from the competition.

7. Try To Be Timeless As You Can

Classics are timeless. Following design trends is appealing. Avoid short-lived design trends.  As your logo is the center of business brand identity and will show across all branding touchpoints, it’s worth the time and effort. This way, your logo will last 5–10 years.

8. Be Memorable

We recommend making your logo memorable. Always remember that customers should remember your logo. A good logo helps individuals form positive, meaningful associations with your brand. Being true to your brand principles and designing a logo that successfully represents who you are can help people remember your logo and business.


Logos are also similar to the symbol of your company because they graphically communicate your brand’s personality, values, and essential messaging with just a glance. Doing these guidelines for logo design will make your logo to become elegant.

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