How to Create an Investor Presentation



A strong investor presentation will address each of the following categories: 

  1. The Product / Solution
  2. Revenue Model
  3. The Problem / Existing Gap
  4. The Market
  5. Customer Acquisition and/or Growth Strategy
  6. The Team
  7. Pro Forma Financials
  8. The Competitive Landscape
  9. Investment Ask & Use of Funds


Tips for Design & Visuals

  1. Less is more. Consolidate text so that each slide has fewer words. The text on any slide should reinforce your oral pitch—not mirror it word-for-word.
  2. Use actual screen shots, and images (or mockups) of your product. Most people absorb information visually. The light bulb can turn on much faster if investors can view a user interface—or at the very least, a mockup of your vision.
  3. Each slide should explicitly list the key point or subject. Don’t leave room for ambiguity.
  4. Align your template with your style guide or brand. Even if you don’t have a logo or colors, the visuals should project values that you want associated with your product or solution.
  5. Avoid fonts that are difficult to read or too informal. It is good to stand out, but not at the cost of looking unprofessional.


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