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Tips for Creating a Successful Client & Freelancer Relationship
April 25, 2018
Whether personal or professional, relationships are a two-way street that will successfully thrive on one key quality: reciprocity. Here at…
Utilizing Personas for a Stronger Marketing Strategy
April 17, 2018
In honor of national “Get to Know Your Customers Day,” we want to stress the importance of understanding your customers.…
How Nike Re-defined the Power of Brand Image
April 10, 2018
Is branding really that important? I've chosen one of the most highly brand recognized companies to show just how imperative…
Staff Picks: 4 Inspiring TED Talks
April 4, 2018
Whether you’re a business owner, manager, c-suite executive, or freelancer, we can all benefit from listening to a TED talk…
The Power of Empathy Marketing
March 27, 2018
Remember those series of commercials about animal abuse with Sarah McLaughlin? You probably do because it tugs at the heartstrings.…
Why Hire a Freelancer?
March 20, 2018
While the utilization of freelancers is trending in the corporate world, there are often misconstrued ideas surrounding this line of…
Case Study: NTIC & ConceptDrop
March 15, 2018
“I like to be hands-on, but not get bogged down with details and this embedded myself into the design process…
Color Theory: Marketing, Branding, and the Psychology of Color
March 13, 2018
Almost 90% of people’s assessment on products or services is based on colors alone [1]. Due to colors’ strong influence…
International Women’s Day 2018
March 7, 2018
In case you didn’t know, March 8th is International Women’s Day: a day to celebrate the achievements of women worldwide.…
5 Essential Marketing Materials all Businesses Need
February 28, 2018
As a marketer, you know how important this role is for your company to function. But what promotional marketing items…
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